The Hong Kong Tourism Board (HKTB) stages the 2006 Hong Kong Shopping Festival between 24 June and 31 August 2006. More than 7,500 merchant outlets have already confirmed their participation, making this year's Festival the largest ever. In addition to underscoring merchants' confidence in this mega shopping promotion, the record participation will add to the fabulous offers that visitors and local residents can enjoy this summer.

"Discover the Diverse Shopping Experience" is the theme for this year’s promotion. The Festival highlights the city's all-round, multi-faceted shopping experience, as offered by participating malls and department stores, open-air markets, top brand flagship stores, Chinese authentic speciality store clusters, trendy boutiques and themed shopping streets.

In addition, a mini-site on the Festival is created on its www.discoverhongkong.com web site to introduce the hottest deals and special offers by local merchants. Together with recommendations on shopping and sightseeing locations, visitors will be able to obtain the latest shopping tips and plan their visit prior to arriving in Hong Kong.